NCAA President Mark Emmert sent out a memo this week to the NCAA’s member schools that states the importance of passing new name, image and likeness rules.

“These updated rules are needed to minimize conflicts among athletes’ NIL opportunities across all the states and to reinforce our commitment to the principles of college athletics,” said Emmert in the memo.

“Our current rules, as you know, completely prohibit NIL activities and therefore are in conflict with state NIL laws. Schools and athletes following the NIL provisions of their state laws should not be concerned about eligibility issues. Nor should student-athletes in states without NIL laws be deprived of the opportunity to engage in appropriate NIL activities. We must now allow such obvious inequity to occur. We need to pass new rules.”

New NIL rules are going to completely change college football as we know it. These long-needed changes will finally allow athletes to profit off their likeness, just like any other person (who doesn’t play college sports) can.

The Tennessee Vols, under the guidance of new athletic director Danny White, are staying ahead of the curve when it comes to utilizing looming NIL changes.

Earlier this month, Tennessee announced a set of for-credit courses that will focus on brand development, communication and messaging, personal finance, and public relations.

On Friday, the Volunteers took things a step further, announcing a series called “Fitted” that focuses on athletes and their fashion choices.

This may not seem like a big deal, but it’s going to be absolutely huge for Tennessee in recruiting.

If you follow any college athletes on Instagram, then you’re probably aware that most of the stories posted by college athletes revolve around their fashion choices.

Fashion is important for a lot of 18-22-year-olds. And this series gives those athletes an opportunity to showcase their unique fashion choices, which will enhance their ability to profit off their name, image, and likeness.

I have no doubt that other programs will start rolling out similar initiatives. But it’s clear that Danny White and Tennessee are working hard to stay ahead of the competition when it comes to the changing landscape of college football.

Featured image via Randy Sartin-USA TODAY Sports


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