A to Z Sports Nashville is officially entering a strategic partnership with one of the biggest, strongest sports talk brands in the country, 104.5 The Zone.
Since we started this company in August of 2016, our goal was to produce creative, unique content for sports fans in Middle Tennessee. You should expect the same dynamic sports talk content we’ve delivered since day one, but with more gas on the fire.
The Zone will help expand the A to Z brand to new heights to reach the radio audience. Buck Reising’s new midday show on The Zone is off to a fantastic start. Austin and Zach will appear on the 104.5 airways weekly to add to their flare to the local sports talk conversation, along with other A to Z personalities.
With the digital footprint of A to Z Sports and the power of The Zone’s radio prowess, there’s potential to team up for marketing strategies with the biggest brands in the state: the Titans and the Vols. The biggest winner in that… is the fan.
Expansion of the A to Z Sports brand is already underway with the launch of A to Z Sports Dallas and A to Z Sports Kansas City. This Nashville partnership could be glimpse of how A to Z’s overall vision could work with other Cumulus Media markets.
A to Z and The Zone: Press Release
Nashville’s 104.5 The Zone and A to Z Sports Team Up to Create Next-Level Sports Information and Entertainment Platform Through Innovative Content Partnership
Combined 104.5 The Zone and A to Z Sports Offerings Will Connect Sports Fans With Comprehensive Sports Content On-Air and Via Streaming, On-Demand, Podcasts, Social Media, Live Events and More
NASHVILLE, TN, March 17, 2021 — CUMULUS MEDIA Sports Talk radio station 104.5 The Zone/WGFX-FM, Nashville and Middle Tennessee’s premier live and local station, announces that it has entered into a content partnership agreement with popular online sports information and entertainment destination, A to Z Sports. The agreement brings together the two biggest sports entertainment brands in Nashville and Middle Tennessee, allowing them to create and share unique, deep-dive sports content across their respective digital platforms, including streaming and on-demand content, podcasts, social media, and much more, plus live and local on-air programming on 104.5 The Zone and high-engagement live events for area sports fans.
The innovative content partnership will marry the talent, technology, resources and reach of these major sports news and entertainment brands to create exciting new and expanded sports programming. Per the terms of the agreement, 104.5 The Zone, the flagship home for the Tennessee Titans and Nashville affiliate for University of Tennessee Volunteers, will regularly feature A to Z Sports personalities, while 104.5 The Zone personalities will appear regularly on A to Z Sports’ popular programs. The partnership will create shared and complementary original programming between the brands and their platforms to give fans more and better sports news and talk than ever before.
Allison Warren, Vice President/Market Manager Cumulus Media-Nashville said: “Nashville sports fans, get ready to be challenged, entertained and engaged like never before! Our content partnership with A to Z Sports turns up the volume to deliver more of the sports entertainment our listeners love, from their favorite sports figures and personalities. Together, 104.5 The Zone and A to Z Sports will offer topical, relevant and opinion-driven sports talk and entertainment across our combined on-air, digital and live event platform. There’s never been a more exciting time for Nashville sports!”
Zach Bingham, Co-Owner and Host, A to Z Sports, commented: “We look forward to our partnership with Cumulus Media. Together we will bring creative ideas and fresh local content to sports fans in this market!”
Austin Stanley, Co-Owner and Host, A to Z Sports, remarked: “It’s a great opportunity for A to Z Sports and our audiences as we start a strategic partnership with one of the strongest sports talk brands in Middle Tennessee.”
Paul Mason, Program Director, 104.5 The Zone, added: “We are truly excited to partner with A to Z Sports! This opens up more doors for both of us to be more creative and implement new ideas in the market. The true winner in this partnership is the Nashville sports fan.”
Earlier this month, 104.5 The Zone announced that it signed sports journalist Buck Reising as its Midday On-Air Host. Reising is heard on 104.5 The Zone Monday through Friday from 10:00am-1:00pm. Reising had previously been a frequent guest host on WGFX, but is mostly known for his popular “615 Sessions” podcast and live weeknight show, “A to Z Sports Primetime”, heard on https://atozsportsnashville.com/.
ABOUT 104.5 THE ZONE/WGFX-FM
104.5 The Zone is Nashville and Middle Tennessee’s premier live and local sports station and brand. WGFX is the Flagship home for the Tennessee Titans and the Nashville affiliate for University of Tennessee Volunteers. 104.5 The Zone’s LIVE and LOCAL Mon-Fri 6AM-7PM lineup is simply unmatched. Starting with Jason Martin and recently retired 11-year NFL offensive lineman and Vol for Life Ramon Foster on J-Mart and Ramon from 6-10am. They are followed by Buck Reising, who is one of the best in covering the Titans and will bring a perspective not heard before on WGFX from 10AM-1PM. Former Titans All-Pro Safety Blaine Bishop then teams with Mickey Ryan on the Blaine and Mickey Show from 1-3P. Blaine and Mickey have a unique chemistry and cover the teams you care about through multiple lenses. Brent Dougherty and Dawn Davenport bring you home on 3HL from 3-7PM. Brent is known as The Mayor of Middle Tennessee Sports and literally knows everyone in Nashville’s sports scene. Dawn Davenport is seen every Saturday on the College Football sidelines. The relationships and knowledge she has within the SEC are huge assets for 104.5 The Zone listeners. WGFX is also known for being everywhere! From our remote broadcasts, on-demand audio, podcasts, and social media presence, it is our goal to bring the content to you, the 104.5 The Zone listener! For more information visit https://1045thezone.com.
ABOUT A TO Z SPORTS
A to Z Sports is “Nashville’s On-Demand Sports Talk Network” locally owned by Austin Stanley and Zach Bingham. A to Z Sports has two live-stream video sports talk shows: “A to Z Sports Mornings” hosted by Stanley and Bingham at 8am CT and “A to Z Sports Primetime” hosted by Buck Reising at 8pm CT. Each show is broadcasted LIVE on Facebook, YouTube, Twitter and Twitch. A to Z Sports’ social media content extends to a podcast network, interactive Instagram and Facebook content, and website articles. Follow A to Z Sports on Facebook, Instagram, Twitter, and YouTube and head to AtoZSportsNashville.com for more.
ABOUT CUMULUS MEDIA
CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 416 owned-and-operated stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the Masters, the Olympics, the Academy of Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with personal connections, local impact and national reach through on-air and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for CUMULUS MEDIA, 512.633.4084, firstname.lastname@example.org.